For the 1st time in 2025 BWPC brought #TheGameNeedsHer to NWSL Fan Fest, creating an engaging space that celebrated women and girls across the game. Through player appearances, interactive experiences, community storytelling, and partner activations, BWPC connected fans with the athletes shaping today’s game while inspiring the next generation to see themselves in its future.

The activation extends BWPC’s Championship Weekend programming into one of the NWSL’s largest fan-facing moments—bringing together players, fans, youth, brands, and community around representation, access, and the continued growth of women’s soccer.